Amazon UK automated pricing glitch

December 2014
Updated: November 2021

The Guardian reports that a technical glitch on Amazon's UK website has led to the price of thousands of products crashing to 1p, leaving hundreds of small businesses out of pocket.

The glitch stemmed from software developed by Repricer Express which automatically changes the cost of third-party products on Amazon Marketplace to ensure they are the cheapest available.

Amazon says most orders have been cancelled. Repricer Express CEO Brendan Doherty says he is 'deeply sorry for the disruption'.

Operator: Repricer Express; Amazon
Repricer Express
Country: UK
Purpose: Change product pricing
Technology: Pricing automation
Issue: Accuracy/reliability
Transparency: Complaints/appeals