Domino's Australia Pizza Checker
Occurred: October 2019
The DOM Pizza Checker is a tool introduced by Domino's Pizza in Australia and New Zealand to check the quality of pizzas using a scanner, artificial intelligence, and machine learning. Developed by Israel-based Dragontail Systems, the Pizza Checker takes a picture of the pizza, recognises the type, analyses the distribution of toppings and cheese, and then grades it in line with a 'large databank of awesome pizzas'.
The system reputedly increased product quality scores from customers of its Australian and New Zealand stores 15% one month after its introduction. But plans (pdf) to incorporate the product into a company 'scorecard' bonus system for franchises and to identify underperforming stores met with accusations of unnecessary scope creep and employee surveillance.
Operator: Dominos Pizza
Developer: Dragontail Systems
Sector: Food/food services
Purpose: Improve product quality
Technology: Computer vision; Machine learning
Issue: Dual/multi-use; Employment; Surveillance
Domino's (2019). Investor day presentation (pdf)
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Published: March 2023