Facebook troll farms

September 2021

Trolls farms account for over 40% of content people in the US consume on Facebook every month, according to a Facebook document authored in October 2019 by Jeff Allen, a former data scientist at the company, that was leaked to the Technology Review.

Largely based in the Balkans, the troll farms targeted four primary groups: American Indians, Black Americans, Christian Americans, and American women.

According to the Technology Review, Allen left Facebook shortly after writing the document, partly because the company 'effectively ignored' his research.

Operator: Meta/Facebook
Adversary: Anonymous/pseudonymous
Country: US
Purpose: Sow division
Technology: Content recommendation
Issue: Accuracy/reliability; Mis/disinformation
Opacity: Governance; Existence; Impact