Facebook blocks 'sexual' cows

February 2021

The BBC reports that photographs of wildlife, landscapes and buildings taken by the owner of a digital photo library have been blocked by Facebook for supposedly containing 'overtly sexual' content.

Mike Hall had been trying to use photos on his business page to run ads on Facebook. His images include a cow standing in a field, the England cricket team, and office buildings.

Facebook later admitted the block had been applied in error, though gave no details why and how it had been put in place.

Operator: Meta/Facebook

Developer: Meta/Facebook

Country: UK

Sector: Business/professional services

Purpose: Review advertising

Technology: Advertising management system

Issue: Accuracy/reliability
Governance; Black box