Facebook credit card age ad targeting bias

April 2021

The Markup reports that four US credit card and financial loan companies have been excluding certain age groups from their advertising campaigns on Facebook.

The exclusions by Aspiration, Chime, Hometap, and Varo, violate Facebook's anti-discrimination policies, and in some cases potentially transgress US federal or state civil rights laws.

The findings appear to contradict a claim by Facebook vice president Monica Bickert in an appearance before a Senate Judiciary hearing on social media in April 2021 that Facebook does not allow the use of sensitive targeting criteria when placing financial services and housing ads.

US senator Mazie Hirono used The Markup's article to accuse Bickert of making a claim that 'appears to be false'.

Operator: Meta/Facebook
Developer: Meta/Facebook
Country: USA
Sector: Technology
Purpose: Target audiences
Technology: Advertising management system
Issue: Bias/discrimination - age
Transparency: Governance