Facebook, Google abortion 'reversal' ads

September 2021

A new study by the Center for Countering Digital Hate (CCDH) finds Facebook and Google have been being allowing ads for so-called 'abortion reversal' pills that have been deemed unsafe and unscientific by The American College of Obstetricians and Gynecologists.

CCDH discovered that Facebook ran 92 abortion reversal ads between January 1, 2020, and September 8, 2021 from from Live Action News, Live Action, and Heartbeat International worth between $115,400 and $140,667, and that the ads were seen 18.4 million times since January 2020, and 700,000 times by 13 to 17 year-olds.

Both companies' policies ban 'unsafe' or 'misleading' advertising.

Operator: Meta/Facebook; Alphabet/Google
Developer:
Meta/Facebook; Alphabet/Google
Country: USA
Sector:
Health
Purpose: Sell advertising
Technology: Facebook Ads; Google Ads
Issue: Ethics; Mis/Disinformation
Opacity: Governance