Facebook job ad delivery gender discrimination

April 2021
Updated: January 2022

Facebook is showing different job ads to women and men, according to an audit by independent researchers at the University of Southern California (USC).

The audit indicates that Facebook’s ad-delivery system is withholding showing job ads to women, even though the jobs require the same qualifications, something that is considered sex-based discrimination under US equal employment opportunity law.

As Technology Review points out, the findings come despite years of advocacy and lawsuits, and after promises from Facebook to overhaul how it delivers ads.

Operator: Meta/Facebook
Country: USA
Sector: Business/professional services
Purpose: Target audiences
Technology: Advertising management system
Issue: Bias/discrimination - gender
Opacity: Governance; Black box