Facebook labels black men 'primates'

Occurred: September 2021

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Facebook's recommendation system has been asking users watching a Daily Mail video featuring Black men whether they like to '[k]eep seeing videos about Primates.'

The company later apologised for its 'unacceptable error', said it had disabled its topic recommendation feature responsible for the message, and will look to ensure it does not happen again.

Operator: Meta/Facebook
Developer:
Meta/Facebook
Country: USA
Sector:
Technology
Purpose: Recommend topics
Technology: Topic recommendation system
Issue: Bias/discrimination - race
Transparency: Governance; Black box