Hour One 'character' clones

August 2021

Israeli 'video transformation company' Hour One is marketing an AI system that enables anyone to create a full digital clone of themselves speaking on camera in any language without a camera of audio inputs, with the resulting 'characters' used in promotional or commercial videos.

The system is seen to raise security and privacy concerns. Hour One also provides little information or guidance about how personal clones should - or should not be - used by its customers.

Operator: Hour One
Developer:
Hour One
Country: Israel
Sector:
Professional services - marketing
Purpose: Market products/services
Technology: Computer vision
Issue: Privacy; Security; Dual/multi-use
Opacity: Ethics; User communication; Customer communication