Jordan Peterson deepfake voice generator

Occurred: July 2019

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Share your insights with us, a website for generating AI audio clips of Jordan Peterson saying whatever you want has shut down after the controversial psychologist threatened legal action.

Vistors to the site were asked to type fewer than 280 characters of text into a box that would be fed into a neural network trained on Peterson's actual voice. The result sounded uncannily genuine. 

Needless to say, journalists and others prompted the site to make offensive and outrageous remarks, including reading some passages from Valerie Solanas, a feminist author who wrote the anti-capitalist, anti-male SCUM Manifesto.

The real Peterson responded by slamming deepfakes and voicing his concern that they 'need to be stopped, using whatever legal means are necessary.'

'In light of Dr. Peterson's response to the technology demonstrated by this site…and out of respect for Dr. Peterson, the functionality of the site will be disabled for the time being,' the site creator wrote

Operator: Chris Vigorito
Developer: Chris Vigorito
Country: Canada

Sector: Education

Purpose: Damage reputation

Technology: Deepfake - audio; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Privacy; Ethics; Mis/disinformation 

Transparency: Governance; Marketing

Page info
Type: Incident
Published: February 2023