Jordan Peterson deepfake voice generator
Occurred: July 2019
NotJordanPeterson.com, a website for generating AI audio clips of Jordan Peterson saying whatever you want has shut down after the controversial psychologist threatened legal action.
Vistors to the site were asked to type fewer than 280 characters of text into a box that would be fed into a neural network trained on Peterson's actual voice. The result sounded uncannily genuine.
Needless to say, journalists and others prompted the site to make offensive and outrageous remarks, including reading some passages from Valerie Solanas, a feminist author who wrote the anti-capitalist, anti-male SCUM Manifesto.
The real Peterson responded by slamming deepfakes and voicing his concern that they 'need to be stopped, using whatever legal means are necessary.'
'In light of Dr. Peterson's response to the technology demonstrated by this site…and out of respect for Dr. Peterson, the functionality of the site will be disabled for the time being,' the site creator wrote.
Operator: Chris Vigorito
Developer: Chris Vigorito
Purpose: Damage reputation
Technology: Deepfake - audio; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Privacy; Ethics; Mis/disinformation
Transparency: Governance; Marketing
Chris Vigorito (2019). The Strange Future of Digital Media
Gregory S., Cizek K. (2021). Just Joking. Deepfakes, Satire, and the Politics of Synthetic Media
Bateman J. (2020). Deepfakes and Synthetic Media in the Financial System: Assessing Threat Scenarios
Kietzmann J., Lee L.W., McCarthy I.P., Kietzmann T.C., (2020). Deepfakes: Trick or treat?
Reclaim the Net (2019). Jordan Peterson deepfake voice simulator taken offline after Peterson suggests legal action
News, commentary, analysis
Published: February 2023