TikTok Bold Glamour filter

Occurred: March 2023

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TikTok's new Bold Glamour filter is dividing users, with some complaining it distortes reality, reinforces unattainable beauty standards, and causes anxiety. Some are calling for the filter to be banned.

The filter, which offers users a flawless complexion and irons out skin spots, has been downloaded millions of times and embraced enthusiatically by teenage girls and others.

But beauty professionals have railed against it, with some calling it 'profoundly disturbing' and warning it could easily impact users' mental health.

Beauty brand Dove encouraged users to post videos turning their backs on the filter using hashtags such as #TurnYourBack and #NoDigitalDistortion.

TikTok had previously been found to have been automatically touching up the videos of some users' faces without notifiying them or asking for their consent.

Operator: Bytedance/TikTok
Developer: Bytedance/TikTok
Country: USA; Global
Sector: Media/entertainment/sports/arts
Purpose: Create flawless complexion
Technology: Machine learning
Issue: Safety
Transparency: Marketing

Page info
Type: System
Published: March 2023