TikTok mandatory beauty filtering

June 2021
Updated: December 2021

Technology Review has revealed that TikTok has been automatically touching up the videos of some users' faces without notifiying them or asking for their consent.

The practice was exposed by Tori Dawn and other users, who shared the issue in videos posted on the social network. TikTok subsequently acknowledged there was an issue, but has not divulged what caused it, or how it was fixed.

The practice of automated beauty filtering is standard practice in China; elsewhere it is offered as an option to which users must opt-in.

TikTok has also been accused of suppressing ugly, poor, disabled and LBGT users and content.

Operator: ByteDance/TikTok
Developer: ByteDance/TikTok
Country: USA; Global
Sector: Technology
Purpose: Beautify user faces
Technology: Computer vision
Issue: Appropriateness/need
Opacity: Existence; Consent; Mitigation