AIAAIC - Adobe Firefly image generator

Firefly

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Firefly is a generative machine learning model developed and operated by Adobe.

Firefly was built on Adobe's Sensei AI platform and was trained with images and videos in Adobe's royalty-free Stock platform and public domain images from Creative Commons, Wikimedia, Flickr Commons and other generative AI systems.

Firefly was launched as a beta in March 2023 and fully released in June 2023.

Adobe is in the process of integrating Firefly with a number of its products, including Illustrator, Photoshop, Premiere Pro and Express.

Text-to-image model

A text-to-image model is a machine learning model which takes an input natural language description and produces an image matching that description.

Source: Wikipedia 🔗

System 🤖

Website: Firefly 🔗
Released: 2023
Availability: Available
Developer: Adobe
Purpose: Generate image, video
Type: Generative AI; Text-to-image
Technique: Machine learning; Pattern recognition; Object recognition

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Transparency and accountability 🙈

Adobe Firefly is seen to suffer from some important transparency and accountability limitations:

Black box system. Adobe has not released the full technical details or code of Firefly's underlying AI models.
Training data ambiguity. While Adobe states Firefly is trained on licensed and public domain content, the exact composition of the training dataset is not publicly disclosed.
Limited explainability. The AI's decision-making process for generating specific images is not fully interpretable or explainable.
Copyright opacity. There's ongoing debate about the copyright status of AI-generated images and potential issues with using copyrighted works in training.
Lack of independent auditing. There has been no comprehensive third-party audit of Firefly's capabilities, limitations, or potential societal impacts.
Content moderation opacity. The exact processes and guidelines for moderating inappropriate or harmful content generation are not fully disclosed.
Enforcement opacity. While Adobe has published some ethical AI principles, the specific implementation and enforcement mechanisms for Firefly are not fully transparent.

Risks and harms 🛑

Firefly has received criticism for potential copyright violations and inadequate and 'woke' use restrictions resulting in its inappropriate use as well as accusations of censorship.

Adobe has also come under fire for making apparently misleading marketing claims, and for its potential impact on jobs, especially those of emerging artists and designers.

Incidents and issues 🔥

June 2024. Adobe terms of use update sparks privacy, copyright controversy
April 2024. Adobe trained Firefly AI model on competitor images
March 2024. Adobe Firefly shows 'woke' photos of black Nazis
January 2024. Nine News uses AI to sexualise image of politician
May 2023. Adobe uses customer images without consent to train Firefly art generator