Instacart gig shopper robotisation
Occurred: June 2021
According to Bloomberg, US gig shopping company Instacart is planning to replace its army of gig personal shoppers with robots.
Leaked documents reveal the company aims to build a series of large-scale, automated fulfillment centers across the country in which robots would fetch items such as cereal boxes, and humans collect fresh produce and deli products. According to the documents, larger facilities would process orders for several locations while others would be attached to existing supermarkets and grocery stores.
Instacart uses hundreds of thousands of gig workers to pick up and deliver orders to customers at their homes and offices. Automation is envisaged to cut costs, increase delivery times, and attract more customers. Analysts believe the plan may help reduce the likelihood that Instacart will be squeezed out by its grocery partners.
In early 2019, Instacart changed its pay algorithm after personal shoppers boycotted the company claiming it lowered their pay and customers complained on social media their orders were being delayed.
Purpose: Increase efficiency
Issue: Employment - jobs