Hour One AI 'character' clones

An Israeli company marketing an AI system that enables anyone to create a full digital clone of themselves speaking on camera in any language was criticised for providing inadequate usage and protection controls.

Tel Aviv-based 'video transformation company' Hour One pays people to deepfake their face so that their 'characters' can be used in promotional, commercial, and educational videos. The company says it has a library of around 100 characters.

Critics point out that Hour One's ethics policy provides little information or guidance about how personal clones should - or should not be - used by its various customers. And it says little about how it will protect people's privacy.