Hour One AI 'character' clones
Occurred: August 2021
An Israeli company marketing an AI system that enables anyone to create a full digital clone of themselves speaking on camera in any language was criticised for providing inadequate usage and protection controls.
Tel Aviv-based 'video transformation company' Hour One pays people to deepfake their face so that their 'characters' can be used in promotional, commercial, and educational videos. The company says it has a library of around 100 characters.
Critics point out that Hour One's ethics policy provides little information or guidance about how personal clones should - or should not be - used by its various customers. And it says little about how it will protect people's privacy.
Operator: Hour One
Developer: Hour One
Sector: Business/professional services
Purpose: Market products/services
Technology: Computer vision
Issue: Privacy; Security; Dual/multi-use
Transparency: Governance; Marketing
Published: August 2021
Last updated: October 2023