Disney AI Thanksgiving image sparks controversy

Occurred: November 2023

Disney allegedly published an image celebrating Thankgiving in the USA using AI, prompting criticism of the poor quality of the image and Disney's apparent lack of concern for its employees' jobs. 

An image published by Disney featuring Mickey Mouse, Minnie and other characters sitting at a dinner table faced an immediate backlash when fans spotted telltale signs of the use of AI and castigated the entertainment company for its poor quality control and for using the technology in place of its employees and contractors. 

Disney had earlier come under pressure for allegedly using AI to develop a promotional poster for Loki Season 2 and the title sequence for Marvel Studio's TV series Secret Invasion.

Operator: Disney
Country: USA
Sector: Media/entertainment/sports/arts
Purpose: Celebrate Thanksgiving
Issue: Employment
Transparency: Governance; Marketing