RNC smears President Biden with dystopian fake AI advert

Occurred: April 2023

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The US Republican National Congress ('RNC') released an advert entirely composed of AI-generated images. The ad shows a dystopian future in which the USA is overrun by immigrants, gangs and drugs, and was made public the day before President Biden confirmed his second run at the US Presidency. 

While the ad is labeled as AI-generated, the labelling is small and inconspicuous, leading some commentators to complain that the Republican Party is engaging in opaque and unethical behaviour. RNC chair Ronna McDaniel disagreed, arguing 'So first of all it is AI-generated. So we’re sharing that up front, ethically, so it’s not a deepfake. Every single image was AI, but we are painting a picture of a future Biden America.'

Less politically partisan commentators view it is as the start of a wave of political ads in which fact is difficult to identify the source and tell from fiction, thereby increasing fear, scepticism, and alienation, and further reducing trust in politics and politicians.

Operator: Republican National Committee (GOP)
Developer: Unclear/unknown
Country: USA
Sector: Politics
Purpose: Scare/confuse/destabilise
Technology: Deepfake - image
Issue: Mis/disinformation; Ethics
Transparency: Marketing