RNC smears President Biden with dystopian fake AI advert

Occurred: April 2023

An AI-generated US Republican National Congress ('RNC') advert showing a dystopian future in which the USA is overrun by immigrants, gangs and drugs was criticised for alienating US citizens and reducing trust in politics and politicians.

The ad was labeled as AI-generated, but the labelling is small and inconspicuous, leading some commentators to complain that the Republican Party was engaging in opaque and unethical behaviour. It was released the day before President Biden confirmed his second run at the US Presidency.

RNC chair Ronna McDaniel disagreed, arguing 'So first of all it is AI-generated. So we’re sharing that up front, ethically, so it’s not a deepfake. Every single image was AI, but we are painting a picture of a future Biden America.'

Less politically partisan commentators view it is as the start of a wave of political ads in which fact is difficult to identify the source and tell from fiction, thereby increasing alienation asnd fear, and further reducing trust in politics and politicians.

Operator: Republican National Committee (GOP)
Developer:  
Country: USA
Sector: Politics
Purpose: Scare/confuse/destabilise
Technology: Deepfake - image
Issue: Mis/disinformation; Ethics
Transparency: Marketing

Page info
Type: Incident
Published: May 2023