Uber surge pricing

Uber's surge pricing is designed to increase fares during times of high demand, incentivising drivers to become available and ensuring riders get a ride when they need it.

Initially implemented in 2011 as a way to address peak demand periods, surge pricing adjusts fares in real-time based on demand. When demand exceeds supply, fares increase to encourage more drivers to pick up passengers.

Uber provides riders with upfront estimates of their fares, including any surge pricing, thereby helping riders make informed decisions about their trips.

While surge pricing can be controversial, Uber argues that it benefits both riders and drivers. It helps ensure that riders can get a ride when they need it, and it provides drivers with the opportunity to earn more during peak times.