QTCinderella, Pokimane, Sweet Anita deepfakes exposed during live stream

Occurred: February 2023

The unintended exposure on a Twitch live stream of non-consensual deepfake images of a group of female gamers and content creators horrified them, and humiliated the Twitch streamer.

Twitch personality Brandon Ewing, 31, known online as Atrioc, inadvertently shared a link to a deepfake video site during a livestreaming event, exposing synthetic pornographic images of QTCinderella, Pokimane, and Sweet Anita.

Per USA Today, QTCinderella says 'I'm a normal girl.' 'I like Taylor Swift. I like baking cookies. I like going to Disneyland.' But after the incident 'her name, her face and her brand have become associated with pornography'.

British influencer Sweet Anita told the New York Post that she 'fears the mass circulation of her misused image will have lasting ramifications.' 'This was nonconsensual and the impacts are permanent,' she said. 'This will impact my life in a similar way to revenge porn, so I’m just frustrated, tired and numb.'

Ewing published an apology, deleted his account, and disappeared. 

Twitch later updated its policy on adult nudity to include a ban on synthetic non-consensual exploitative images.

System 🤖

Developer: Unclear/unknown

Country: USA

Sector: Media/entertainment/sports/arts

Purpose: Generate revenue

Technology: Deepfake - image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Safety; Ethics

Transparency: Governance; Privacy; Marketing

Page info
Type: Incident
Published: March 2023