Italian privacy watchdog opens investigation into Sora

Occurred: March 2024

Italy's data protection regulator announced it has launched an investigation into OpenAI's video generation tool Sora.

The Garante said it was concerned about 'the possible implications for the processing of personal data of users located in the European Union and in particular in Italy', and has asked OpenAI for 'clarifications' within twenty days.

The watchdog also said it wants to know if Sora will comply with European data protection rules if it is released in the EU. 

Unveiled in February 2024, Sora can create realistic videos of up to a minute long via simple textual user prompts. When shown, the model drew praise as well as concerns about possible copyright abuse and its impact on jobs. 

Operator: OpenAI
Developer: OpenAI
Country: Italy
Sector: Media/entertainment/sports/arts
Purpose: Generate video
Technology: Text-to-video
Issue: Privacy
Transparency: Governance