Kohler, BMW, MaxMara covertly used facial recognition to track Chinese shoppers
Kohler, BMW, MaxMara covertly used facial recognition to track Chinese shoppers
Occurred: March 2021
Page published: March 2021 | Page last updated: January 2022
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Bathroom fixture maker Kohler, fashion house MaxMara and BMW were singled out by the Chinese authorities for covertly using facial recognition to monitor and analyse shopper movements in their mainland China stores.
CCTV alleged the three companies had failed to inform or gain permission from visitors to their stores that they were being surveilled and their facial images analysed and matched.
Chinese national data privacy legislation that started on January 1, 2021, requires that user are informed and their consent is given when private and sensitive is collected and processed.
The allegations about the three companies were made during events marking China's annual Consumer Rights Day.
Unknown
Developer:
Country: China
Sector: Retail
Purpose: Understand shopper behaviour
Technology: Facial recognition
Issue: Privacy; Security
CCTV (2021). 3·15晚会曝光 | 科勒卫浴、宝马、MaxMara商店安装人脸识别摄像头,海量人脸信息已被搜集!
AIAAIC Repository ID: AIAAIC