TikTok Bold Glamour filter

Occurred: March 2023

TikTok's Bold Glamour is a filter that offers users a flawless complexion and irons out skin spots. Whilst it was quickly downloaded millions of times and embraced enthusiatically by teenage girls and others after its introduction in March 2023, some complained it distorted reality, reinforced unattainable beauty standards, and caused anxiety. Some called for the filter to be banned.

Beauty professionals have railed against it, with some calling it 'profoundly disturbing' and warning it could easily impact users' mental health. Beauty brand Dove encouraged users to post videos turning their backs on the filter using hashtags such as #TurnYourBack and #NoDigitalDistortion.

TikTok had previously been found to have automatically touched up the videos of some users' faces without notifiying them or asking for their consent.

Operator: Bytedance/TikTok
Developer: Bytedance/TikTok
Country: USA; Global
Sector: Media/entertainment/sports/arts
Purpose: Create flawless complexion
Technology: Machine learning
Issue: Safety
Transparency: Marketing

Page info
Type: System
Published: March 2023