TikTok Bold Glamour filter causes anxiety
Occurred: March 2023
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A TikTok filter was accused of distorting reality, reinforcing unattainable beauty standards, and causing anxiety, leading beauty professionals and others to call for it to be banned.
Launched in March 2023, TikTok's Bold Glamour offered users a flawless complexion and irons out skin spots and was downloaded millions of times and embraced enthusiatically by teenage girls and others.
Beauty professionals railed against it, with some calling it 'profoundly disturbing' and warning it could easily impact users' mental health. Beauty brand Dove encouraged users to post videos turning their backs on the filter using hashtags such as #TurnYourBack and #NoDigitalDistortion.
β TikTok had previously been found to have automatically touched up the videos of some users' faces without notifiying them or asking for their consent.
System π€
Bold Glamour
Operator: Bytedance/TikTok
Developer: Bytedance/TikTok
Country: USA; Global
Sector: Media/entertainment/sports/arts
Purpose: Create flawless complexion
Technology: Machine learning
Issue: Safety
Transparency: Marketing
News, commentary, analysis ποΈ
https://www.cosmopolitan.com/entertainment/celebs/a43203022/tiktok-bold-glamour-filter/
https://www.cosmopolitan.com/uk/beauty-hair/beauty-trends/a43177683/tiktok-bold-glamour-filter/
https://nypost.com/2023/02/28/new-bold-glamour-ai-tiktok-filter-denounced-i-dont-look-like-me/
https://www.nbcnews.com/news/bold-glamour-tiktok-filter-explained-rcna72485
https://www.tatlerasia.com/style/beauty/bold-glamour-filter-tiktok
https://www.independent.co.uk/life-style/bold-glamour-filter-tiktok-b2291094.html
https://www.vice.com/en/article/pkg747/tiktok-beauty-filter-bold-glamor-problem
Page info
Type: Incident
Published: March 2023