TikTok Bold Glamour filter

TikTok's Bold Glamour is a filter that offers users a flawless complexion and irons out skin spots. Whilst it was quickly downloaded millions of times and embraced enthusiatically by teenage girls and others after its introduction in March 2023, some complained it distorted reality, reinforced unattainable beauty standards, and caused anxiety. Some called for the filter to be banned.

Beauty professionals have railed against it, with some calling it 'profoundly disturbing' and warning it could easily impact users' mental health. Beauty brand Dove encouraged users to post videos turning their backs on the filter using hashtags such as #TurnYourBack and #NoDigitalDistortion.

TikTok had previously been found to have automatically touched up the videos of some users' faces without notifiying them or asking for their consent.