Gorillas 'Project Ace' rider work schedule automation backfires
Occurred: June-December 2021
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An algorithm used by German grocery delivery service Gorillas to optimise rider schedules and improve efficiency led to widespread confusion and dissatisfaction among riders.
Designed to allocate shifts and routes more effectively, Gorillas' 'Project Ace' automated scheduling system failed to properly allocate shifts, resulting in many riders being assigned unsuitable or impossible work hours.
This led to a high number of unfilled shifts and delayed deliveries, directly impacting customer satisfaction and the company's reputation.
The failure was seen to have stemmed from multiple factors, including poor quality data, inadequate testing, flawed algorithms, and lack of human oversight.
The incident highlights the potential pitfalls of over-relying on automation without adequate safeguards and human oversight.
System 🤖
Project Ace
Operator: Gorillas
Developer: Gorillas
Country: Germany
Sector: Transport/logistics
Purpose: Automate work scheduling
Technology: Scheduling algorithm
Issue: Accuracy/reliability; Fairness
News, commentary, analysis 🗞️
https://www.klassegegenklasse.org/gorillas-in-unlimited-strike/
https://www.jungewelt.de/artikel/411648.arbeitskampf-pranke-von-gorillas.html
https://techxplore.com/news/2021-06-gorilla-tactics-berlin-delivery-riders.html
https://www.berliner-zeitung.de/en/unrest-in-unicorn-country-li.177200
https://www.dw.com/en/gorillas-delivery-service-fires-back-over-workers-strike/a-59445809
https://www.902.gr/eidisi/kosmos/273642/apergies-ton-dianomeon-stin-etaireia-gorillas
https://www.vice.com/en/article/7kvgmd/gorillas-delivery-app-fires-workers-for-striking
Page info
Type: Incident
Published: October 2021
Last updated: June 2024