What happened

The controversy erupted when fans noticed that promotional materials for Chef & My Fridge contained anomalies such as misplaced fridge handles and melting bananas, suggesting they were generated using AI.

This incident follows a similar situation involving Netflix's Arcane, where a promotional poster was also criticised for using AI-generated elements that resulted in anatomical inaccuracies.

In both cases, viewers expressed concern over the quality and integrity of promotional materials and called out Netflix for apparently prioritising financial performance over human artistry.

Why it happened

Netflix's decision to use AI for promotional images appears to have stemmed from a desire to cut costs and streamline production processes.