Oral-B Genius X AI toothbrush

Occurred: June 2019

Can you improve this page?
Share your insights with us

Oral-B Genius X is an electric toothbrush with a rotating brush and motion sensors that connects via Bluetooth to a smartphone app and uses artificial intelligence to provide advice on how to improve one's brushing technique. 

The product has received strong reviews from experts and users. But it has also prompted some commentators to wonder how much of a difference it makes, whether it is really necessary, or worth the price.

'Does anyone really need a £340 electric toothbrush when one costing £6 will do the same job?' quipped the Daily Mail.

Operator: P&G
Developer: P&G

Country: USA

Sector: Consumer goods 

Purpose: Clean teeth

Technology: Machine learning; Sensor
Issue: Accuracy/reliability; Appropriateness/need; Effectiveness/value



Page info
Type: Incident
Published: March 2023