Rishi Sunak pulls pint deepfake
Occurred: August 2023
A photograph showing UK Prime Minister Rishi Sunak pulling a pint of beer that was shared by an opposition member of parliament has been found to have been doctored.
The image showed an onlooker giving Sunak a disapproving side-eye, which was not the case in the original image, which was taken at the Great British Beer Festival and posted on the prime minister's official Twitter account.
The image is thought to have been manipulated using Photoshop. In May 2023, Adobe announced it is incorporating generative AI into Photoshop with a new 'generative fill' tool that can be used to add or remove objects, change backgrounds and more.
Labour MP for Hull East Karl Turner later apologised for causing ‘a bit of trouble’ and said ‘it was never my intention to deceive anyone’.
Purpose: Damage reputation
Technology: Deepfake - image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Transparency: Governance; Marketing
News, commentary, analysis
Published: August 2023