Google Pixel 9's Reimagine AI photo editing feature faced criticism for its lack of adequate safeguards.

Reimagine allows users to dramatically alter photos using simple text prompts, going far beyond basic adjustments. The tool is seen to generate highly realistic edits, matching lighting, shadows, and perspective with the original photo, making alterations difficult to detect.

However, critics expressed concerns that the feature could be exploited to create and spread false or manipulated images, especially during real-time events, and that it makes sophisticated image manipulation accessible to anyone, lowering barriers to creating misleading content.

In addition, Google was singled out for not placing obvious watermarks on AI-generated images, making it challenging for viewers to identify manipulated content. Tests show the ability to easily add concerning elements to photos, such as car wrecks, explosions, or drug paraphernalia.

Google responded by emphasising that the tool is designed for creativity and personal use, but acknowledged the need for ongoing refinement of safeguards.