ClothOff nudifier

ClothOff is a web and smartphone-based app that invites people to 'undress anyone using AI' for approximately GBP 8.50 (USD 11.30) for 25 credits.

The app, which appears to be run out of Belarus, has been largely promoted using Telegram groups via a series of secretive companies in Delaware, Russia, New Zealand, the UK and elsewhere.

Transparency and accountability 🙈

Like other nudifier services, ClothOff is shrouded in secrecy.

• A February 2024 Guardian investigation revealed that ClothOff is run by Belarusian Dasha Babicheva and her brother Alaiksandr Babichau, both of whom are using AI-generated images to cover their identifies.

• Online video game marketplaces G2A and Skinsback was being used to collect payments for Clothoff and a number of similar platforms, with the sales disguised as if they were for downloadable gaming content, according to an investigation by Bellingcat. 

Risks and harms 🛑

Through its misuse in creating non-consensual deepfake pornography, ClothOff has been criticised for significant violations of privacy, resulting in victim harassment, humiliation, severe emotional distress, and financial extortion.

Reports also indicate that the app has been used by minors to undress other minors, thereby constituting a gross violation of their privacy and reputation. The app does not require age verification, further exacerbating this issue.

The app's terms and conditions do not mention consent, nor do they classify the creation of illegal pornographic material as a violation, raising serious ethical and moral questions about its owners and governance.

Clothoff has been subject to police and media investigations into its shady ownership, governance and impacts.

Legal, regulatory 👩🏼‍⚖️

• European Parliament. Parliamentary question

Investigations, assessments, audits 🧐

• Balkan Insight (2024).‘Undressed’ by AI: Serbian Women Defenceless Against Deepfake Porn 

• The Guardian (2024). Revealed: the names linked to ClothOff, the deepfake pornography app

• The Guardian (2024). Black Box: the hunt for ClothOff – the deepfake porn app

• Bellingcat (2024). Behind a Secretive Global Network of Non-Consensual Deepfake Pornography

News, commentary, analysis 🗞️

• https://www.404media.co/pornhubs-biggest-star-is-promoting-an-ai-nonconsensual-nudify-app/

• https://www.gearrice.com/update/we-have-tested-clothoff-the-artificial-intelligence-that-undresses-women-it-is-as-easy-to-use-as-it-is-worrying/