YouTuber accused of cloning voice of Game Maker's Toolkit
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Occurred: May 2025
Page published: October 2025
The creator of a popular YouTube channel accused another creator of quietly misappropriating his voice and persona without acknowledgement, permission or compensation, damaging him personally and professionally.
What happened
What happened
Mark Brown, the creator behind the popular YouTube channel Game Maker's Toolkit, discovered that videos published by another channel, Game Offline Lore, used an AI-generated clone of his distinctive British voice to narrate gaming content without his permission.
The offending channel appropriated Brown’s vocal identity, thereby abusing his privacy, undermining his reputation and threatening the trust he built with his audience.
The act also enabled the offending channel to profit from Brown’s persona, all while erasing the authenticity and creative effort that defines his work, and misleading the users of both channels.
Why it happened
Why it happened
The misuse occurred because ChatGPT and other generative AI tools are easily accessible at zero or low cost and allow for rapid and highly realistic voice cloning.
At the same time, enforcement of the misuse of YouTube and similar platforms is often slow, inconsistent and opaque.
Brown filed a privacy complaint, yet the offending content remained accessible, with minimal transparency or accountability demonstrated by the platform.
What it means
What it means
The incident is the ltets of many involving voice cloning conducted for malicious purposes, and sends a strong signal to policymakers in the UK and elsewhere that the issue needs to be taken seriously and may require effective regulation.
System 🤖
System 🤖
Developer: OpenAI
Country: UK
Sector: Media/entertainment/sports/arts
Purpose: Recreate voice
Technology: Generative AI; Machine learning
Issue: Accountability; Authenticity; Cheating/plagiarism; Privacy; Transparency
News, commentary, analysis 🗞️
News, commentary, analysis 🗞️
AIAAIC Repository ID: AIAAIC2050
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