Cooler Screens fridge door tracking slammed as "creepy", "intrusive"

Walgreens use of Cooler Screens' digital screens in place of traditional refrigerated doors in order to show customers personalised real-time adverts has been accused of being unnecessary, creepy and intrusive.

Walgreens' installation of Cooler Screens attracted considerable concerns and criticism, with some people complaining the Cooler Screens system are unnecessary and overly 'in-your-face'.

Cooler Screens says all data collected by its system is anonymised system; yet its initial pilot at Walgreens Chicago raised concerns about cameras reputedly installed to guess a customer's age, gender, and mood. 

Pam Dixon, the executive director of the World Privacy Forum, described Walgreens use of the system as 'The creepy factor here is definitely a 10 out of 10.'

Cooler Screens said it plans to educate customers about the digital displays and launch features such as voice recognition. However, customers are still not informed that they are being tracked by sensors and cameras.

Furthermore, per The Takeout, Cooler Screens claim that '90%+ of consumers no longer prefer traditional glass cooler doors' may be 'extremely inflated' given only two thousand people were surveyed.