Controversial podcaster Joe Rogan had his identity stolen and deepfaked in a video ad to push Alpha Grind, a male enhancement product that markets itself as 'For Men with the Highest Expectations'.

The video clip, which shows Rogan discussing Alpha Grind with guest Professor Andrew D. Huberman on The Joe Rogan Experience podcast, sparked uproar on Twitter, with people noting that it is illegal to steal someone's identity to promote a product using AI.

The fake ad was circulating freely on TikTok until it was spotted by Jimmy Farley and removed from the platform. It was also refuted by Huberman.

Futurism notes that Rogan is known to push all manner of iffy products, some of them quietly owned by companies he owns outright or has invested in. But that doesn't detract from the fact that, in this instance, he is the victim.