ITV news anchor Mary Nightingale expressed outrage after discovering that her likeness had been used in a deepfake video promoting a financial investment app. 

The manipulated video, which surfaced on social media, depicted Nightingale as if she were presenting the ITV Evening News before promoting the app. Nightingale described the experience as "identity theft," emphasising the potential dangers of deepfakes in manipulating public trust, especially with upcoming elections.

The incident highlights the growing prevalence of deepfake technology, which has been used to create fake celebrity endorsements and could be exploited for scams or misinformation.

Nightingale's concerns reflect broader worries about the misuse of AI technologies, prompting calls for stronger regulations to address the risks associated with deepfakes.