LinkedIn deepfake salespeople

Occurred: March 2022

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A cottage industry of companies in the US and India is creating fake profiles of individuals and companies on LinkedIn using AI, according to NPR.

Based on an initial investigation by Stanford Internet Observatory researchers, over 1,000 LinkedIn profiles were discovered that appear to use facial images created using AI-generated deepfake technologies.

LinkedIn’s professional community policies state that the social network does not permit fake profiles or entities on its platform, including using other peoples' images or 'any other image that is not your likeness' for profile photos.

LinkedIn has removed many of the offending profiles and is 'updating its defences' to catch fake accounts, NPR technology correspondent Shannon Bond said on Twitter.

Operator: Microsoft/LinkedIn
Developer: Microsoft/LinkedIn
Country: USA; India
Sector: Business/professional services
Purpose: Generate sales leads
Technology: Deepfake - image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning  
Issue: Safety; Accuracy/reliability
Transparency: Governance

Page info
Type: Incident
Published: March 2022