Deepfake salespeople swamp LinkedIn

Occurred: March 2022

Over 1,000 fake profiles with AI-generated images were discovered on LinkedIn, raising questions about misinformation and disinformation and about the social network's ability to manage its community. 

An initial investigation by Stanford Internet Observatory researchers concluded that over 1,000 LinkedIn profiles appeared to use facial images created using AI-generated deepfake technologies.

A follow-up NPR report found a cottage industry of companies in the US and India creating fake profiles of individuals and companies on LinkedIn using AI.

LinkedIn’s professional community policies state that the social network does not permit fake profiles or entities on its platform, including using other peoples' images or 'any other image that is not your likeness' for profile photos.

The incident raised concerns about LinkedIn's ability to detect and manage AI-generated content.

Deepfake

Deepfakes (a portmanteau of 'deep learning' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media.

Source: Wikipedia 🔗

System 🤖

Operator:
Developer:  
Country: USA; India
Sector: Business/professional services
Purpose: Generate sales leads
Technology: Deepfake - image; Machine learning  
Issue: Accuracy/reliability; Mis/disinformation; Safety

Page info
Type: Issue
Published: March 2022