MBN deepfake 24/7 news anchor seen to threaten jobs

Occurred: November 2020

The launch of South Korea's first virtual news anchor by broadcaster MBN News was met with acclaim regarding its realism, tempered with concerns about its potential impact on jobs. 

The product of a collaboration between MBN and DeepBrain, the AI-powered deepfake version of high-profile journalist Kim Ju Ha was said to be surprisingly similar to her real version, even down to her hand gestures. 

MBN said AI newscasters would provide good support during natural disasters and other emergencies as they are always available. It also argued the technology would reduce labour and production costs. 

However, some experts, commentators and consumers suggested it was a potential harbinger of broadcast TV job losses.

Operator: MBN News
Developer: DeepBrain/Money Brain

Country: S Korea

Sector: Media/entertainment/sports/arts 

Purpose: Read news

Technology: Deepfake - image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Employment