FaceApp facial transformations

FaceApp is a mobile-based app that enables users to transform their facial photographs, enabling them to appear younger or older, add a smile, facial hair or glasses, change eye colour, hairstyle or gender, or become 'hot'.

Released in January 2017, the app quickly became popular, with over a million people downloading it in the two weeks after its launch. In March 2023, it had over 500 million downloads, according to its website. 

Operator: FaceApp Technology
Developer: Yaroslav Goncharov
Country: Russia; Cyprus
Sector: Media/entertainment/sports/arts
Purpose: Transform faces
Technology: Deep learning; Neural network; Machine learning
Issue: Privacy; Bias/discrimination - race, ethnicity, LGBTQ, transgender
Transparency: Governance; Marketing; Privacy

Risks and harms 🛑

Concerns have been raised about FaceApp's privacy and security practices, perceived bias towards racial and ethnic minorities, and to LGBTQ and transgender people, and the misuse of people's facial data for fraud and other pruposes., including selling to emerging illicit markets that use selfies to gain access to bank accounts.

Incidents and issues 🔥

Legal, regulatory 👩🏼‍⚖️

Page info
Type: System
Published: March 2023
Last updated: May 2024