Facebook job ad delivery gender discrimination

Occurred: March 2021

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Facebook is showing different job ads to women and men, according to an audit by independent researchers at the University of Southern California (USC).

The audit indicates that Facebook’s ad-delivery system is withholding showing job ads to women, even though the jobs require the same qualifications, something that is considered sex-based discrimination under US equal employment opportunity law. 

As Technology Review points out, the findings come despite years of advocacy and lawsuits, and after promises from Facebook to overhaul how it delivers ads.

Operator: Meta/Facebook
Developer: Meta/Facebook
Country: USA
Sector: Business/professional services
Purpose: Target audiences
Technology: Advertising management system
Issue: Bias/discrimination - gender
Transparency: Governance; Black box

Page info
Type: Incident
Published: April 2021
Last updated: January 2022