Engineer.ai automated app development relies on humans

Occurred: August 2019

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Claims by Indian start-up Engineer.ai that it had developed a highly automated, AI-enabled app development platform for small businesses was revealed to be far from the truth.

The Los Angeles and Delhi-based company trumped its 'human-assisted' AI, but the Wall Street Journal found when talking to Engineer.ai employees and former employees that it used humans rather than AI to develop its app, and grossly inflated its marketing rhetoric to attract customers and investors.

The allegations came after Engineer.ai founder and CEO Sachin Duggal claimed at a conference that 82 percent of the work on the event’s app was done by AI in under an hour, and that human engineers worked for five weeks to finish the rest of it. 

In February 2019, Engineer.ai chief business officer Robert Holdheim had filed a wrongful termination complaint in a Los Angeles court alleging the company had been exaggerating its AI abilities to attract the funding it required to develop its technology.

Duggal responded to the WSJ report by saying the company had never claimed to offer 'automated software development'. 

The company re-branded as Build.ai in November 2019.

Operator: Engineer.ai
Developer: Engineer.ai
Country: India
Sector: Business/professional services
Purpose: Automate app development
Technology:  
Issue:  
Transparency: Marketing

Page info
Type: Incident
Published: March 2023
Last updated: December 2023