The FaceTag

Released: October 2021

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Harvard student Yuen Ler Chow has created The Facetag, a networking app that enables users to scan fellow students' faces using facial recognition and to exchange contact details.

Despite providing a privacy feature whereby a user must give permission before someone else accesses their profile, and storing userdata on Google Cloud, the app has raised privacy, ethics, and security concerns and led to a backlash amongst Harvard students, social media users, digital rights advocates and commentators.

'It's kinda weird how I see so many people scared over the fact that I'm collecting this data, but almost all the other social media apps collect way, way more' he argues.

Chow claims 'FaceTag is the next Facebook.' 'I’m Zuck, but better' he claims, saying he aims to expand FaceTag to other colleges and communities.

Operator: Yuen Ler Chow
Developer: Yuen Ler Chow  
Country: USA
Sector: Technology
Purpose: Scan human faces
Technology: Facial recognition
Issue: Privacy; Security
Transparency: Governance; Marketing