Deepfakes violate Anil Kapoor personality rights

Occurred: September 2023

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Deepfake videos recreating the image and likeness of Indian actor Anil Kapoor resulted in his loss of personality rights and a legal victory in which these rights were protected across all channels worldwide. 

A large number of manipulated videos, GIFs, emojis, ringtones, and faked footage of sexual encounters bearing Kapoor's name, image, likeness, and voice, were discovered, some of which bore his phrase 'jhakaas' (which roughly translates roughly as ‘awesome’ or ‘wicked'). 

The incident prompted the actor to resort to litigation, which resulted in a landmark decision in which Delhi's High Court reaffirmed Kapoor's personality rights and prohibited 'all offenders from misusing his personality attributes without his permission in any manner.' It also protected the phrase 'jhakaas'

The court also ordered domain registrar sites, including GoDaddy, to takedown two websites named in the suit.


Country: India
Sector: Media/entertainment/sports/arts
Purpose: Damage reputation
Technology: Deepfake - video, audio; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Legal; Mis/disinformation
Transparency: Governance

Page info
Type: Incident
Published: September 2023
Last updated: November 2023