AI generates visuals for Wizards of the Coast marketing promotion

Occurred: January 2024

Gaming company Wizards of the Coast used AI to produce promotional images for Magic: The Gathering, despite having banned the use of AI artwork in its products.

Despite insisting that a marketing image for the Magic: The Gathering game was 'created by humans and not by AI', publisher Wizards of the Coast was forced to admit that it had published a marketing image for the game incorporating 'some AI components' after fans had pointed out that elements of the image bore the hallmarks of generative AI.

The incident raised questions about the effective governance of AI at Hasbro and its Wizards of the Coast subsidiary, and resulted in accusations of double standards and hyprocrisy. 

Operator: Hasbro/Wizards of the Coast
Developer: 
Country: USA
Sector: Media/entertainment/sports/arts
Purpose: Promote game
Technology: Text-to-image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Governance
Transparency: Marketing