'Secret Invasion' AI-generated title sequence prompts controversy

Occurred: June 2023

The discovery that Marvel Studio's new TV series Secret Invasion contains an AI-generated title sequence has been castigated by film artists and fans as poor quality and unethical, and for damaging the career prospects of humans.

Artists and designers took to Twitter to complain that they would likely soon be replaced by AI technologies. 

By contrast, Secret Invasion AI developer Method Studios told the Hollywood Reporter, 'AI is just one tool among the array of tool sets our artists used. No artists’ jobs were replaced by incorporating these new tools; instead, they complemented and assisted our creative teams.'

According to Polygon, the film's producer defended Marvel's decision by arguing the use of AI in this way ‘felt explorative and inevitable, and exciting, and different’. 

Operator: Disney/Marvel Studios
Developer: Method Studios  
Country: USA; Global
Sector: Media/entertainment/sports/arts
Purpose: Create artwork
Issue: Ethics; Employment
Transparency: Governance; Marketing