Jumbo supermarket warned for 'indiscriminate' facial recognition

Occurred: December 2020

A store was warned by Dutch privacy authority Autoriteit Persoonsgegevens not to use facial recognition cameras at its entrance as it would violate the privacy of people entering it.

Per BiometricUpdate, the regulator reported that Netherlands supermarket chain Jumbo's Alphen aan den Rijn store had erected notices at its entrance, but that it was judged too passive to be considered explicit consent. 

It also said Jumbo's use of facial biometrics was not in the public interest. Jumbo had earlier claimed it was the 'safest' store in the Netherlands due to its use of facial recognition.

Under the EU's General Data Protection Regulation (GDPR), organisations are allowed to surveil people if the subjects of their surveillance provide their explicit permission.

Operator: Jumbo Alphen aan den Rijn
Developer: i-Pro

Country: Netherlands

Sector: Retail

Purpose: Detect criminals

Technology: Facial recognition
Issue: Privacy; Necessity/proportionality

Transparency: Governance; Marketing

Legal, regulatory 👩🏼‍⚖️

Page info
Type: Incident
Published: August 2023
Last updated: November 2023