What it means

For ticket buyers, the incident undermined trust in the ROH and reduced confidence in the fairness of the ticketing system. 

It also raised broader questions about the use of algorithmic pricing in cultural institutions that receive public funding and are expected to maintain accessibility and social value. 

For society, the backlash highlights tensions between digital revenue-optimisation tools and commitments to cultural inclusion, and illustrates how poorly explained or unaccountable algorithmic systems can erode public goodwill, even when deployed in non-tech sectors.