Occurred: April 2018
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Indian female Muslim investigative journalist, writer and author Rana Ayyub was subjected to an apparently politically-motivated, vicious AI-powered sex attack, causing serious mental distress and raising accountability and other concerns about the misuse of AI technologies.
A deepfake video of Ayyub's face morphed onto the body of an actor appearing to show her engaging in explicit sex acts appeared online, prompting a whirlwind of harassment, abuse and death threats against the journalist.
To make matters worse, her telephone number was revealed the following day in a tweet showing a screenshot of the video, resulting in thousands of unpleasant and intimidating calls.
Ayyub ended up in hospital with heart palpitations and anxiety. When she recovered, Ayyub submitted a criminal complaint with Delhi police, who initially refused to file it and made no further contact with her for six months. The case was closed in August 2020.
The harassment extended offline: her bank accounts were frozen in 2021 amid dubious tax evasion allegations, and she faced legal charges for sharing a video exposing anti-Muslim violence.
Ayyub says she has not had a regular job since the deepfake attack, relying solely on the proceeds from her book sales, and has faced real challenges in getting her work published, with media companies and publishers refusing to release her findings due to political pressure or fear of repercussions.
The attacks on Ayyub appear to have been circulated by India's Hindhu nationalist Bharatiya Janata Party (BJP) and formed part of a broader effort to discredit and silence her.
Ayyub is a prominent critic of the Modi administration's policies.
The incident demonstrates the vulnerability of high-profile women to online abuse and harassment using deepfake technology.
It also exposes the inadequacies of existing legislation on the moderayion of social media platforms in India.
Deepfake
Deepfakes (a portmanteau of 'deep learning' and 'fake'[1]) are images, videos, or audio that have been edited or generated using artificial intelligence, AI-based tools or AV editing software.
Source: Wikipedia 🔗
Unknown
Operator:
Developer:
Country: India
Sector: Media/entertainment/sports/arts
Purpose: Harrass/intimidate/shame
Technology: Deepfake; Machine learning
Issue: Accountability; Bias/discrimination; Mis/disinformation; Privacy; Safety
United States Department of State (2020). India 2020 Human Rights Report (pdf)
United Nations Human Rights Council (2018). UN experts call on India to protect journalist Rana Ayyub from online hate campaign
Reporters without Borders (2018). RSF urges Indian authorities to protect woman journalist
https://www.huffingtonpost.co.uk/entry/deepfake-porn_uk_5bf2c126e4b0f32bd58ba316
https://www.nytimes.com/2018/05/22/opinion/india-journalists-slut-shaming-rape.html
https://www.indiatoday.in/trending-news/story/journalist-rana-ayyub-deepfake-porn-1393423-2018-11-21
https://timesofindia.indiatimes.com/blogs/voices/india-becoming-sextortion-capital-of-the-world/
https://www.dailyo.in/variety/rana-ayyub-trolling-fake-tweet-social-media-harassment-hindutva-23733
https://nypost.com/2019/01/02/blackmailers-for-hire-are-weaponizing-deepfake-revenge-porn/
https://www.vogue.com/article/scary-reality-of-deepfakes-online-abuse
https://www.lawfareblog.com/alls-clear-deepfakes-think-again
Page info
Type: Incident
Published: March 2023
Last updated: April 2025