Lensa AI Magic Avatars

Released: November 2022

Photo editing app Lensa AI's Magic Avatars use AI to transform selfies into anime, painting, or drawing versions of oneself in the style of popular artists. The service proved popular, with Lensa quickly shooting to the top of Apple's charts for photo and video apps.


Lensa's Magic Avatars app may be proving successful but is also causing controversy due to its lack of safety guardrails, privacy concerns about how user data is being used, the alleged re-use and manipulation of artists' work without their knowledge or permission, and fears for the future of digital artists' jobs.


Like many similar services, information about Magic Avatars privacy and copyright obligations are buried in Prisma Labs terms, which appear ambiguous. 

BIPA data disclosure lawsuit

In February 2023, Prisma Labs was accused in a lawsuit of violating the Illinois Biometric Information Privacy Act by not properly disclosing its collection of biometric identifiers and including no data deletion plan in its privacy policy.

Operator: Prisma Labs
Developer: Prisma Labs

Country: USA; Global

Sector: Media/entertainment/sports/arts

Purpose: Create avatars

Technology: Neural network
Issue: Copyright; Privacy; Safety; Employment - jobs

Transparency: Governance; Marketing

Page info
Type: System
Published: December 2022
Last updated: January 2023