Occurred: November 2023
An AI-generated impersonation of Tom Cruise is being used in a disinformation campaign dressed up as a Netflix documentary that accuses the IOC of corruption incorporates.
Fake four-part Netflix video documentary series 'Olympics Has Fallen' alleges widespread corruption across the International Olympic Committee (IOC) and uses Tom Cruise's voice to implicate high-ranking officials.
The IOC has not publicly blamed Moscow for the campaign. However, the sports body had recently suspended Russia’s National Olympic Committee and announced that Russian and Belarusian athletes would only be allowed to compete in the 2024 Paris Olympics under a neutral flag due to the country's decision to recognise regional sports organisations in the occupied regions of Donetsk, Kherson, Luhansk, and Zaporizhzhia in Ukraine as members.
The fake episodes were removed from YouTube, but continue to circulate on a Russian-language channel on Telegram.
Operator: Government of Russia
Developer: Government of Russia
Sector: Media/entertainment/sports/arts; Politics
Purpose: Damage reputation
Technology: Deepfake - audio; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Transparency: Governance; Marketing