Corruption documentary incorporating Tom Cruise deepfake attacks IOC

Occurred: November 2023

An AI-generated impersonation of Tom Cruise was used in a disinformation campaign dressed up as a Netflix documentary accusing the IOC of corruption

Fake four-part Netflix video documentary series 'Olympics Has Fallen' alleges widespread corruption across the International Olympic Committee (IOC) and uses Tom Cruise's voice to implicate high-ranking officials.

The IOC has not publicly blamed Moscow for the campaign. However, the sports body had recently suspended Russia’s National Olympic Committee and announced that Russian and Belarusian athletes would only be allowed to compete in the 2024 Paris Olympics under a neutral flag due to the country's decision to recognise regional sports organisations in the occupied regions of Donetsk, Kherson, Luhansk, and Zaporizhzhia in Ukraine as members.

The fake episodes were removed from YouTube, but continue to circulate on a Russian-language channel on Telegram.

➕ June 2024. Microsoft reports on Russian attempts to disrupt the 2024 Olympic Games.

System 🤖

Operator: Government of Russia
Developer: Government of Russia
Country: Russia
Sector: Media/entertainment/sports/arts; Politics
Purpose: Damage reputation
Technology: Deepfake - audio; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Mis/disinformation
Transparency: Governance; Marketing

News, commentary, analysis 🗞️

Page info
Type: Incident
Published: November 2023
Last updated: June 2024