DeepTomCruise fake videos impersonate actor on TikTok
Occurred: February 2021
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A TikTok account impersonating actor Tom Cruise spared concern about the hyer-real nature of deepfake technology and its potential use for misinformation, disinformation and other malicious purposes.
The Daily Beast reported on a TikTok account in the name of @deeptomcruise that is posting deepfake video clips of actor Tom Cruise golfing, telling jokes about former USSR president Mikhail Gorbachev, and doing magic tricks.
Few clues indicated the fake nature of the clips; however, many viewers appeared unable to tell whether they were real or otherwise, and commentators focused on the increasing realism of deepfake technologies and their power to manipulate and deceive unsuspecting consumers.
As of January 2022, the @deeptomcruise account attracted 3.3 milion followers.
Deepfake
Deepfakes (a portmanteau of 'deep learning' and 'fake') are images, videos, or audio which are edited or generated using artificial intelligence tools, and which may depict real or non-existent people. They are a type of synthetic media.
Source: Wikipedia 🔗
➕ January 2022. A study by University of Oxford, Brown University and Royal Society researchers found that most people cannot tell they are watching a 'deepfake' video - even if they have been told what they are watching may have been digitally altered.
Operator: Bytedance/TikTok
Developer: Chris Ume; Miles Fisher
Country: USA
Sector: Media/entertainment/sports/arts
Purpose: Imitate Tom Cruise
Technology: Deepfake - video; Machine learning
Issue: Ethics/values; Impersonation; Mis/disinformation
Transparency: Governance
Research, advocacy 🧮
The Royal Society (2022). The online information environment (pdf)