Disney apparently used an AI-generated image for a promotional poster for Loki Season 2, angering artists concerned about the automation of creative jobs.

The promotional poster featured a spiralling clock in the background, which viewers believed was generated using artificial intelligence from a Shutterstock image named 'Surreal infinity time spiral in space'. 

The Shuttestock image was not labeled an AI-generated creation, though images uploaded by the same contributor showed signs of being AI-generated.

Disney, which was earlier roasted for using AI in Marvel Studio's TV series Secret Invasion title sequence, later denied using AI to develop the Loki poster.