Disney allegedly generates Loki season 2 poster with AI

Disney apparently used an AI-generated image for a promotional poster for Loki Season 2, angering artists concerned about the automation of creative jobs.

The promotional poster featured a spiralling clock in the background, which viewers believed was generated using artificial intelligence from a Shutterstock image named 'Surreal infinity time spiral in space'. The Shuttestock image was not labeled an AI-generated creation, though images uploaded by the same contributor showed signs of being AI-generated.

Disney, which was earlier roasted for using AI in Marvel Studio's TV series Secret Invasion title sequence, later denied using AI to develop the Loki poster. 

News, commentary, analysis 🗞️

• https://www.entrepreneur.com/business-news/disney-accused-of-using-ai-imagery-for-loki-promo/463422

• https://www.theverge.com/2023/10/9/23909529/disney-marvel-loki-generative-ai-poster-backlash-season-2

• https://mashable.com/article/disney-loki-backlash-generative-ai-image

• https://hypebeast.com/2023/10/disney-plus-loki-season-2-ai-poster-info

• https://gizmodo.com/loki-s2-poster-ai-art-generated-disney-marvel-1850914705

• https://www.techtimes.com/articles/297376/20231010/loki-season-2-poster-sparks-backlash-amid-allegations-ai-involvement.htm

• https://www.creativebloq.com/news/disney-loki-ai

• https://www.thehindu.com/sci-tech/technology/disney-faces-backlash-over-use-of-generated-ai-in-loki-poster/article67403778.ece