Disney allegedly generates Loki season 2 poster with AI
Disney apparently used an AI-generated image for a promotional poster for Loki Season 2, angering artists concerned about the automation of creative jobs.
The promotional poster featured a spiralling clock in the background, which viewers believed was generated using artificial intelligence from a Shutterstock image named 'Surreal infinity time spiral in space'. The Shuttestock image was not labeled an AI-generated creation, though images uploaded by the same contributor showed signs of being AI-generated.
Disney, which was earlier roasted for using AI in Marvel Studio's TV series Secret Invasion title sequence, later denied using AI to develop the Loki poster.
Databank
Operator: Disney/Disney Plus
Developer: Disney/Disney Plus
Country: USA
Sector: Media/entertainment/sports/arts
Purpose: Generate image
Technology: Text-to-image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Employment
Transparency: Governance; Marketing
System
News, commentary, analysis
https://www.entrepreneur.com/business-news/disney-accused-of-using-ai-imagery-for-loki-promo/463422
https://mashable.com/article/disney-loki-backlash-generative-ai-image
https://hypebeast.com/2023/10/disney-plus-loki-season-2-ai-poster-info
https://gizmodo.com/loki-s2-poster-ai-art-generated-disney-marvel-1850914705
Page info
Type: Incident
Published: October 2023