Disney allegedly generates Loki season 2 poster with AI
Occurred: October 2023
Disney apparently used an AI-generated image for a promotional poster for Loki Season 2, angering artists concerned about the automation of creative jobs.
The promotional poster featured a spiralling clock in the background, which viewers believed was generated using artificial intelligence from a Shutterstock image named 'Surreal infinity time spiral in space'. The Shuttestock image was not labeled an AI-generated creation, though images uploaded by the same contributor showed signs of being AI-generated.
Disney, which was earlier roasted for using AI in Marvel Studio's TV series Secret Invasion title sequence, later denied using AI to develop the Loki poster.
Operator: Disney/Disney Plus
Developer: Disney/Disney Plus
Published: October 2023