A realistic deepfake video of popstar Taylor Swift fluently speaking Mandarin Chinese sparked discussion in China about the ethics of using artificial intelligence to develop digital content. 

Developed using Chinese American AI video creation company HeyGen, the video shows Swift flaunting her Mandarin in what looks like a talk show. 

However, the clip appeared largely designed to promote itself than say anything about Taylor Swift, who does not speak Mandarin.

While some Chinese citizens and commentators praised the quality of the video, others condemned it for its apparent lack of consent from Swift and the potential loss of privacy and damage to an individual or organisation's name, image and reputation caused by non-consensual synthetic media.