Amazon uses AI to generate ‘Fallout’ promo art

Occurred: August 2023

Amazon's use of artificial intelligence to promote the launch of its Fallout TV show was criticised as unprofessional and inappropriate. 

Social media users quickly pointed out a series of weird anomalies in a 1950s-looking postcard that Amazon had tweeted to promote the show, including a woman with three legs, and a back-to-front red taxi.

Others lamented the company's decision not to use human artists for the project, and criticised its lack of transparency about its use of artificial intelligence in the show's marketing materials.

Amazon did not publicly respond to the comments. 

Operator: Amazon
Country: USA
Sector: Media/entertainment/sports/arts
Purpose: Increase awareness
Technology: Text-to-image; Generative adversarial network (GAN); Neural network; Deep learning; Machine learning
Issue: Employment
Transparency: Marketing